Secure your position of maximum opportunity
Your position of maximum opportunity, or POSMO, defines the real estate you want to own in the mind of your customer. Our software product by the same name helps you claim and defend that real estate.
Value Proposition
Imagine activating your complete brand message architecture in one day.
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Improve Consistency
Improving messageconsistency across every channel is important to every CMO, but this task can be an unnecessarily gruling one, requiring a lot of time and labor. POSMO can automate that.
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Stay on brand
Even after a message architecture is rolled out, most people within an organization aren’t sure what to say or when to say it to build brand momentum.
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Leverage your DNA
Acting in alignment with your Corporate DNA can be a game changer for your brand. POSMO can scan for that.
What is POSMO?
Posmo is a brand messaging SaaS product developed out of Andy Cunningham’s positioning framework and eponymous book, Get2Aha.
Every role in a modern company creates content that either is or, unfortunately, is not consistent with the company’s brand messaging. Improving consistency is important to every CMO building a brand but this tough task can take months if not years to achieve, even without transitions or pivots intervening. The reason is simple and no one person’s fault; employees, people, and communities don’t know what to say to build brand momentum. Posmo helps your people know what to say where they work to drive brand message consistency and frequency so the company can build brand momentum with every marketing effort. Imagine activating your complete brand message architecture in one day. The product, 1Strategy, is in Alpha customer testing with Cunningham Collective clients. 1Strategy is the first product in a roadmap designed to help CMO’s steer their companies towards their position of maximum opportunity.
POSMO is designed to help CMOs steer their companies toward their position of maximum opportunity.
A note from Andy
“When I execute marketing strategies, the hardest part is keeping everyone on message and on brand. It’s time we fixed that.
We’re building POSMO to give CMOs a brand control solution that makes it easy for the entire business to adopt and amplify the brand story.”
