Get to Aha!
From the marketing strategist who helped steve jobs launch the original apple macintosh comes a groundbreaking guide to positioning any company for industry dominance.
Get to Aha!
From the marketing strategist who helped steve jobs launch the original apple macintosh comes a groundbreaking guide to positioning any company for industry dominance.
“Stop! Before you start a branding program, read Andy Cunningham’s book. First figure out your company’s DNA. Mother, Mechanic, or Missionary? A revolutionary idea, well-written and quite convincing.”
Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.
Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company―Who are we? And why do we matter?―before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).
Book Two
Coming Soon
So you know who you are and why you matter. You've articulated your position of maximum opportunity. Now what? You have to activate Aha!
Andy’s second book is all about activating game changing brand positioning strategies. You’ll learn how to determine the right marketing strategy for your business, how to hire the right CMO for the task at hand, and how to hack the human condition to get things done within your organization.