Welcome to The C School
Learn how to leverage positioning to increase the value of your business from Silicon Valley's Brand Positioning Expert. Andy Cunningham's educational platform endeavors to offer courses on many different core marketing concepts, such as communication, positioning, brand building, go-to-market strategy, story telling, and more.
“The C School bootcamp created ambition and re-energized my team. I would definitely recommend this program to anyone seed stage and beyond.”
In Person
We'll come to you for a two-day bootcamp, guiding you through the Aha! Framework to a game changing brand position and message architecture. This option is ideal for small cohorts of leadership teams or portfolio companies looking to better position their company or product, transform their brand, and tell their story in a clear, concise, and differentiated way.
Online
Our live online courses are launching this summer with limited availability. Sign up for updates to learn more and reserve your spot!
On Demand
Coming soon!
C School Overview
Are you a founder sitting on the next big thing, but struggling to communicate what you do, how you're different, and why everyone should care about your product? Are you an executive looking to elevate your positioning strategy, but don't have time to go through a lengthy exercise with a brand agency? Are you an ambitious marketer wanting to expand your skillset? Do you own an agency looking to add more value to your clients? Then C School is for you!
We are building an educational platform to share Andy's experience and expertise with a broader audience. While we are still in the early days of course development, we are excited to share that our Bootcamp is available upon request and we are actively developing classes that will make the material even more accessible. Sound cool? Become a C School Pioneer and sign up for updates to learn more!
