the Challenge

Formerly OberonFMR, Nutrinsic is an innovative company in a conservative industry who was looking to adopt a position with options for growth, and a separation from fish meal and waste. 

the AHa!

Through research and workshops, we found that there was an opportunity to build on consumer recognition and the growing trend of “upcycling” and its easy comparison to “recycling.” This led us to create a differentiated brand and thought leader platform for Nutrinsic. 

the Results

Cunningham Collective developed a complete go-to-market strategy, creating a strong position, renamed the company (from Oberon FMR), completed a full rebrand including new logo and brand style guide, developed a segmented messaging platform, and managed development of a new website. Our work contributed to a $12.7M Series A round in 2014.