Founder Andy Cunningham sits down with Lee Caraher of Double Forte to chat about her career path. Andy shares her journey from working with Steve Jobs to the founding of Cunningham Collective. Furthermore, Andy shares her unique perspective on the transformation of the PR industry and today's critical importance of solid positioning. Listen in to learn about the true art of positioning, best-practices in marketing strategy, and how to scale a career in PR.
- "When it comes to service businesses, the idea is to give them the best possible experience"
- "There are only really three types of companies in the world: customer, product, and concept. Respectively, I call them mothers, mechanics, and missionaries"
- "My favorite question in PR: what does that really mean?"