Growth Hacking and the Philosopher’s Stone

Growth HackingThe search for the philosopher’s stone has confounded some of the world’s brightest minds for centuries. Alchemists, from as far back as the 8th-century, have longed for the day when they would be able to mix the right ingredients, in the right way, to create a stone that would not only turn commonplace metals into gold but would render its owner immortal.

Just like the alchemists of the past, today’s marketers are constantly on the hunt for a recipe of tactics that, when combined in the right order, will create a whirlwind of viral growth that accelerates revenue and generates eternal success.

This idea of using low-cost tactics to achieve expectation-shattering revenue is frequently known as “growth hacking.” It’s a buzz phrase that will light up a CMO’s eyes. But, while it is easy to understand why a company wants to integrate growth hacking techniques, few leaders truly know exactly what recipe will achieve alchemic-level results.

Because, unlike the practice of alchemy, which predicted that any person could be victorious by using the same recipe, successful growth hacking is distinctly unique to each and every organization. It can rarely be achieved by reusing the exact formula of another.

So, if there is no universal recipe for achieving viral growth, where do you start in the hunt for revenue gold and organizational immortality?

Download the rest of the ‘Growth Hacking and the Philosopher’s Stone’ whitepaper to learn how you can successfully craft and implement growth hacking campaigns into your digital strategy.

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