In The News: Andy Cunningham shares some of her experiences working with Steve Jobs and how she helped launch Apple's original Macintosh. Read More


We are excited to announce  Cunningham Collective and BlackBerry won PRWeek's "Best in Corporate Branding" Award along with an Honorable Mention in "Best Global Effort" for the BlackBerry Brand Transformation: From Smart Phones to the Smart in the Phone
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Get to Aha!, the book. 
From the marketing strategist who helped Steve Jobs launch the original Macintosh comes a groundbreaking guide to positioning any company for industry dominance.
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CMO Wisdom via our podcasts. 
Episode 17: Hap Klopp, Founder of The North Face, talks with us about the connection of brand with the DNA of a company, starting The North Face, and lessons he learned from the failure of an investment. 
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what we do

Cunningham Collective is a positioning strategy firm dedicated to bringing innovation to market.

Brands based on strategy.

In the digital age, building a brand is more than just a creative exercise in colors, logos and fonts. It is a public articulation of your strategy and business objectives. Through our rigorous positioning-focused approach grounded in your company's DNA, we can help you build a brand that is authentic, with differentiation that resonates with your target market and audience.

AHA vs. ta-da.

Our clients tell us that our insights and resulting decisions feel more like an “AHA” than the “ta-da” they get from other firms and agencies. We reach the answers to tough questions with your team. The light bulbs go off. It’s a great aligning moment for the whole team.

Lean, Actionable and Prescriptive.

What we deliver to our clients is more than a PDF or PowerPoint with pretty pictures and words. We help executive teams achieve clarity of what their company's role and relevance is. Our clients use it as a filtering mechanism for decision-making for not just the copy for collateral or the visuals in your website, but also important strategic decisions, like product roadmaps, hiring decisions and organizational design.

Want to "Get to Aha!" with your marketing?
Let us buy you a cup of coffee!