In The News: Andy Cunningham shares some of her experiences working with Steve Jobs and how she helped launch Apple's original Macintosh. Read More
We've been named a finalist…
for not one, not two, but three PRWeek Awards for our work in BlackBerry’s brand transformation: Best Global Effort, Best in Corporate Branding and Best in B2B. A great example of our positioning methodology at work!
Get to Aha!, the book.
From the marketing strategist who helped Steve Jobs launch the original Macintosh comes a groundbreaking guide to positioning any company for industry dominance.
what we do
Cunningham Collective is a marketing, brand and communication strategy firm that helps companies get traction in the market.
Brands based on strategy.
In the digital age, building a brand is more than just a creative exercise in colors, logos and fonts. It is a public articulation of your strategy and business objectives. Through our rigorous positioning-focused approach grounded in your company's DNA, we can help you build a brand that is authentic, with differentiation that resonates with your target market and audience.
And, yes, we can do the creative stuff too.
AHA vs. ta-da.
Our clients tell us that our insights and resulting decisions feel more like an “AHA” than the “ta-da” they get from other firms and agencies. We reach the answers to tough questions with your team. The light bulbs go off. It’s a great aligning moment for the whole team.
Lean, Actionable and Prescriptive.
What we deliver to our clients is more than a PDF or PowerPoint with pretty pictures and words. We help executive teams achieve clarity of what their company's role and relevance is. Our clients use it as a filtering mechanism for decision-making for not just the copy for collateral or the visuals in your website, but also important strategic decisions, like product roadmaps, hiring decisions and organizational design.