We help startups bring innovations to market, serving as their first, comprehensive, strategic marketing department.
You need to grow awareness, get customers and gain market traction, but you don't have the budget, time or necessity to hire an entire marketing team and full-time CMO. Marketing-as-a-Service provides the leadership, strategy, plan and resources to successfully launch and scale your innovative offering.
Accelerate your growth with Marketing-as-a-Service.
As a comprehensive network of readied professionals, get started today, don't wait to hire.
As a group of proven experts, every marketing discipline is available, all managed by your dedicated fractional CMO.
As an on-demand partner, use only what you need, there's no need to build an expensive department.
Marketing-as-a-Service is instrumented to help you win.
1. DEFINE YOUR OBJECTIVE.
Your entire marketing approach is determined by first gaining executive and stakeholder alignment on a clearly defined business objective. It should be tangible, achievable and trackable. It can be the number of customers you want to acquire, the revenue you’re targeting, employee growth or anything else that is measurable and instrumented to grow your business. Your goal should also be defined in a manner that, if achieved, sets your business up for its next stage. The outcome of this step becomes the core of your overall marketing strategy, plan and execution.
2. DETERMINE YOUR STRATEGY.
Now that your organization is rallied around a profound and concise measurable, we help you create the relevant marketing strategy. This process involves positioning your offering to win, delivering business-critical messaging and brand direction, plus meticulously profiling your target audience. We review your current sales process and look for optimizations, build buyer personas, map their journey, and create an associated marketing and sales funnel with analytics at every juncture.
3. PLAN YOUR MARKETING.
Once your funnel is visualized, we help you decide which channels and activities will fill it. Through a lens of earned, owned and paid media, we work with you to select touchpoints that will generate awareness with your target market, drive prospects to your offering and ultimately convert them to customers. We believe in lean and iterative demand generation methodologies to continuously optimize the marketing materials and activities, so your integrated marketing plan becomes more effective over time while your customer acquisition costs decrease.
4. EXECUTE WITH EXPERTS.
Now that your marketing plan is crafted, we manage the tactics. Through our team of diverse marketing experts, yours, or a combination of both — we guide the production of all necessary marketing materials and conduct required activities. We conform and prioritize the execution to support the business objective and positioning strategy while proliferating the appropriate message and maintaining brand consistency.
5. REVIEW, LEARN AND PERFECT.
As your fractional CMO — we're part of your team, as your fully-functional marketing department — we're embedded within your organization, and as an invested partner — we're passionate and relentless about your business objective and how we can contribute to it being realized. We monitor and report ongoing marketing delivery and how it tracks towards your goal and marketing plan. Through various analytics tools, you see the data related to marketing performance, leads and customer acquisition.
We launch successful brands into the market and Marketing-as-a-Service is responsible for helping these organizations reach their sales goals, close significant rounds of funding and exit with impressive acquisitions. Contact us to achieve your immediate business objectives while pursuing your ultimate vision.
Marketing-as-a-Service provides end-to-end service.
Analytics & Reporting
Demos & Videos
Event Planning & Support
Sales Support & Training