Crisis Preparedness and Communication
Crisis is best managed in advance. It’s never too early to start your crisis preparedness. Establishing a preparedness plan enables your organization to respond without delay or uncertainty when faced with a crisis. We work with your internal teams to develop a response plan, then drill through various scenarios to flesh out details and mitigate foreseen risks. Messaging, talking points, Q&A are all drafted out in preparation. Your company spokesperson is then equipped with these assets as well as training by our experienced team. Meanwhile, your internal PR team is guided through establishing proactive as well as reactive media relations.