Change, even when necessary it’s not easy. It takes skillful planning and execution. And even then can be met with unnecessary friction. We work internally and externally to minimize and eliminate that friction. By working hands-on with executives, internal communications, HR, operations, sales and business development teams to plan and implement a workable strategy that communicates the changes in the best way possible to stakeholders. Everyone from employees, customers, partners, investors, and media are taken into account when orchestrating change management.
For external audiences the goal is to communicate how the changes will impact and benefit key stakeholders, stressing that quality will be improved or maintained throughout the process. For employees, the goal is to go beyond communicating benefits and changes to focus on the shared mission. Employees need to understand the why’s behind the change, how it will impact them and their role in the process before they can help the company succeed. Getting their input and buy-in validates their significance in making a change, and empowers employees to embrace their role in the success of the company by facilitating the change.