Brand Architecture

Brand Architecture is the framework of brands within an organization, connecting products and services to the organization. Providing an understanding of how the brands within an organization differentiate from one another and work to support one another enables corporations to maximize their value. 

An array of brand portfolio methods can be utilized:

  • House of Brands
  • Branded House
  • Sub-brands
  • Ingredient Brands
  • Family Brands
  • Umbrella Brands
  • Product Tiers

 

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Positioning
Branding
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