Brand Activation and Integration
Tell your story through compelling and integrated touchpoints, each capable of standing alone but collectively representing a deeper perspective on the relationship between you and your customer.
Cunningham Collective’s experience developing touchpoint matrixes, capable of meeting the dynamic needs of today’s consumer population, is invaluable.
These touchpoints represent your brand and should be easily relatable to establish familiarity and trust, all while compelling your target audience to engage with you and your offering on multiple levels.
- Introduction: alignment, rollout, launch, internal and external advocacy
- Digital: web, videos, mobile, demos, apps, user experience
- Amplify: all communication channels, social media and PR
- Promotions: collateral and sales material, advertising, point of sale
- Experiential: packaging, event support, customer environments, etc.