the Challenge

Working to meet the demand from their successful self-starter campaign and frustrated by the many new inferior competitors in the space, Tile looked to better differentiate themselves.

the A-Ha

Positioning and DNA exercises revealed that Tile’s opportunity is not to be a rationally-driven hardware product company. Rather, the company will be an emotionally-driven software service company offering peace of mind. 

the Results

Cunningham Collective led the go-to-market strategy and execution for a successful 2014 launch. We also led the creation of Tile’s fundraising materials and provided executive coaching, all of which were instrumental in securing Tile’s $9.5M Series A financing.