Working to meet the demand from their successful self-starter campaign and frustrated by the many new inferior competitors in the space, Tile looked to better differentiate themselves.
Positioning and DNA exercises revealed that Tile’s opportunity is not to be a rationally-driven hardware product company. Rather, the company will be an emotionally-driven software service company offering peace of mind.
Cunningham Collective led the go-to-market strategy and execution for a successful 2014 launch. We also led the creation of Tile’s fundraising materials and provided executive coaching, all of which were instrumental in securing Tile’s $9.5M Series A financing.