Positioning Bootcamp — Master Your Messaging

Companies that can effectively articulate their role and relevance get the most attention, have better ROI for their marketing dollars and get the highest valuations. It’s more than just creative storytelling — it’s authentically communicating your differentiation that resonates with customers, employees and influencers.

For companies looking to learn from the experts in marketing and communications, we offer a one-day bootcamp based on the DNA positioning framework discussed in Get to Aha! Participants will learn the importance of positioning as the epicenter of marketing and its effect on all business decisions. We will facilitate an exploration of positioning directions and teach participants how to write a positioning statement. These workshops are led by an experienced Cunningham Collective consultant.


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Founders and Executives

If it’s taking 10 minutes to explain what your company does, or your team is describing your company 10 different ways, you need positioning. Learn how to communicate your vision to investors, potential customers and your team more effectively.

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In-House Marketing and Communications Practitioners

Clarity in positioning and messaging makes your job easier. You will have a blueprint for making decisions on what kinds of content you should have for your website, blog posts, collateral, campaigns, press releases and media pitches.


PR Agency Professionals

Learn how to position and message your clients’ role and relevance authentically. Become a more informed strategic partner with your clients.



  • How your company DNA impacts your marketing and messaging

  • A clear definition of why your company matters to your stakeholders and your market

  • A filtering mechanism for decision-making not only for your marketing and PR content but for product roadmaps, hiring and potentially how you organize your company

  • How to take your positioning and put it to work through activation

  • Access to a Cunningham Collective consultant with years of experience helping technology companies win

  • A copy of Andy Cunningham’s book, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition



  • Your own laptop with Wi-Fi capabilities 

  • A thinking cap 

The Positioning Bootcamp is based off of methodologies developed by Andy Cunningham, who helped Steve Jobs launch the original Apple Macintosh. For more information about Andy's book, visit get2aha.com.

Andy and team have been working with some of the biggest successes in Silicon Valley over the last three decades. Learn more about the Academy today.