From The Collective – March 2018

2018 is off to a great start, and a special kind of March Madness has hit Cunningham Collective!

In addition to helping companies transform their brands and bring innovation to market, we recently won one of the Oscars of the PR industry – the 2018 PRWeek Award for “Best in Corporate Branding” along with an Honorable Mention in “Best Global Effort” for our work with BlackBerry.

As we continue to help new and existing clients grow, we are also thrilled with the continued momentum of my recently released book "Get to Aha! Discover Your Positioning DNA and Dominate Your Competition." Make sure to stay tuned for the announcement of some exciting new offerings that will enable more companies to take advantage of the strategic approach to positioning detailed in my book. 
If you’re interested in an early peek at what we’re doing, just let me know. After all, everyone deserves to "Get to Aha!"


We are excited to announce that Cunningham Collective and BlackBerry won the PRWeek 2018 Award for "Best in Corporate Branding" at the Oscars of the PR Industry, along with an Honorable Mention in "Best Global Effort" for the BlackBerry Brand Transformation: From Smart Phones to the Smart in the Phone. Learn more

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How we used positioning and communication to raise awareness of a global technology company as an Artificial Intelligence leader and overcome a perception that the organization was little more than a search engine. Read more


Creating a Luxury Brand in 10 (Not So Easy) Steps
March 13, 2018
Andy Cunningham
A friend is creating a new luxury brand of water. Yes. Water. It comes from a hard-to-reach artesian well in the Austrian Alps, contains just the right cocktail of minerals, has a perfect PH balance and is untouched by human hands from source to esophagus. It is delicious. It is natural and healthy. It is expensive. It is also water positioned as a luxury. Brilliant! How is Hallstein Water doing it? Read more

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upcoming APPEARANCEs

Skillsoft Perspectives 2018: The Age of Learning On-Demand
Founder & CEO Andy Cunningham to speak.
Las Vegas, NV
April 12, 2018
Learn more

SocialChorus FutureComms 2018: Communicators in Charge
Founder & CEO Andy Cunningham to speak.
New York City, NY
April 18, 2018
Learn more

Tom Tom Founder's Festival
Principal Henry Hwong to speak.
Charlottesville, VA
April 12, 2018
Learn more

PODIM Conference 2018
Principal Henry Hwong to speak.
Maribor, Slovenia
May 15-16, 2018
Learn more


Want to "Get to Aha!" with your marketing?

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