From The Collective – April 2017

Happy Spring! Despite the lack of newsletters over the past few months, the Collective has been alive and well and deeply engaged in bringing innovation to market, as usual. But also we’ve been out and about teaching, commenting, collecting wisdom and winning business. Here’s a smattering of our whereabouts.

Lessons from United Airlines: Why Companies Bungle Crisis Response and How to Prevent a Brand Free Fall
By Rosabel Tao
PART 1: Between the Devil and the Deep Blue Sea: When a Crisis Strikes  Read now
PART 2: Finding the Little Dipper Among a Sea of Stars: How a Crisis Can Uncover Deeper Issues  Read now

Why Business Needs Poetry
By Emily Stine
From crafting compelling content to creative problem-solving, business can learn a lot from poetry  Read more

Odgers Berndtson Hosts Andy's Masterclass
Positioning brands in an unpredictable world was the leading topic of this session Watch the Masterclass


Words of Wisdom by Today's Top Marketing Leaders
EPISODE 11: Sarahjane Sacchetti, SVP Marketing, Collective Health  Listen now
EPISODE 12: Ted Frank, Story Strategist, Backstories Studio Listen now
EPISODE 13: Sean Harris, Head of Marketing, eero  Listen now
EPISODE 14: (Special) Lessons from United Airlines PR Crisis  Listen now


Recent Clients
Innovative additions to the Cunningham Collective family  Read Success Stories

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